Employment Opportunities  >>  Tourism

Communications and Tourism Director

City of Gainesville

Posted: Nov. 29, 2017

End Date: May. 29, 2018


Job Summary:

Plans, develops and coordinates public relations mediums ensuring timely distribution of public information to the public, media, city departments and other government agencies.  Maintains the City website. Oversees the management of TV18-The Government Channel for Gainesville-Hall County. Responsible for Main Street Gainesville and the City's tourism efforts to position the City of Gainesville and its partner attractions and hotels as a year round destination, which positively impacts the local economy.

Job Duties:

Responsible for the direction, planning, organization and scheduling of work for the Division.
 
Interviews, makes hiring recommendations, and evaluates performance of subordinates.
 
Directs, reviews and provides feedback to subordinates.
 
Develops and administers division budget, monitors expenditures to ensure compliance with City policy.
 
Develops division goals and objectives and monitors performance as compared to goals.
 
Responsible for keeping the City Manager apprised of divisional operation and current trends in Municipal communications and tourism.
 
Writes all press releases and speeches for media distribution and serves as the spokesperson for the City of Gainesville for local, state, and national media.
 
Writes, assists with editing, and produces a 30-minute news/magazine show for TV18. Recommends and reviews programming for air.
 
Ensures an up-to-date and positive online presence, including editing and managing website and social media content to promote the area.
 
Oversees planning and organizing of city events (i.e., annual employee event.)
 
Maintains audio and visual media for public presentations summarizing City government.
 
Prepares an annual report of projects and accomplishments for the Gainesville City Government.
 
Responsible for final edits and proofing of all materials distributed with the City logo (i.e., brochures, rack cards, annual reports, etc.)
 
Directs the operations of Main Street Gainesville and tourism programs. 
 
Executes an annual comprehensive marketing plan, working closely with the Tourism Council, area hotels, restaurants, and attractions to promote the City of Gainesville.
 
Forms strong partnerships, coordinates, and communicates with businesses and organizations in Gainesville and the surrounding area to enhance tourism and foster economic development, locally and regionally.
 
Serves on local committees to enhance tourism and foster economic development in the region.
 
Performs other related duties as required.

Minimum Qualifications:

Education and Experience:
 
Bachelor's Degree in Public Relations, Print/Broadcast Journalism, Marketing or related field.
 
Ten years public relations or media experience.  Experience with Georgia Main Street program and tourism preferred.
 
Any equivalent combination of education and experience which provides the minimum level of qualifications stated above.
 
Licenses and Certifications:
 
Valid Class C Driver's License and a satisfactory Motor Vehicle Record (MVR).
 
Knowledge, Skills, and Abilities:
 
Knowledge of public relations principles, practices and techniques. 
 
Knowledge of journalism theories, principles and practices.
 
Thorough knowledge of grammar usage and the English language.
 
Excellent communication skills.
 
Working knowledge of 4-points of Main Street.
 
Knowledge of board development and meeting protocol.
 
Knowledge of tourism industry.
 
Ability to interview guests on and off camera.
 
Ability to work with and without a teleprompter.
 
Ability to gather facts, research, and write about any subject.
 
Ability to establish and maintain effective working relationships with officials, other employees, media and the general public.
 
Ability to give instructions and supervision of employees.

Supplemental Information:

This class specification should not be interpreted as all inclusive.  It is intended to identify the major responsibilities and requirements of this job.  The incumbents may be required to perform job-related responsibilities and tasks other than those stated in this specification.