This position is responsible for directing the operations and tourism activities of the City’s Convention & Visitors Bureau and for coordinating and managing other marketing activities of the City.
- Directs the operations and tourism activities of the Convention & Visitors Bureau and the Peachtree City Welcome Center; develops plans, and implements goals and objectives of the Bureau; recommends and administers policies and procedures.
- Oversees all administrative, operating, and marketing functions of the Bureau.
- Maintains the accreditation of the CVB.
- Promotes the City’s dining, shopping, recreation, lodging, and attraction products.
- Develops plans to enhance the City’s image as a destination for conventions, corporate meetings, business and leisure travel, tournaments, tours, and special events.
- Establishes and maintains on-going effective communications with members of the business community, government leaders, cultural institution leaders, convention and event planners, and the local tourism industry including hotel management, merchants, attraction owners, restauranteurs, and their respective associations or organizations and encourages and develops participation in tourism promotions.
- Develops and supervises the implementation of an annual operating and marketing plan in order to promote the City to local, state, regional, national, and international audiences.
- Sends out leads, RFP’s, and solicitations to local hotels in a professional and time-sensitive manner.
- Negotiates contracts for outside services as needed.
- Attends all meetings of the membership, Board, and other designated committees in an advisory, non-voting capacity; prepares agendas and other documents for distribution as directed; ensures compliance with all governmental requirements, as well as all duties and responsibilities pertaining to the CVB as dictated by destination Marketing Operations.
- Represents the CVB at selected local, state, regional, and national conventions that serve to foster the betterment of the CVB’s mission.
- Prepares and submits applications for external funding.Works with various governmental and economic development agencies to develop and assemble a portfolio of financial resources including grants and loans to finance tourism development projects.
- Oversees the creation of financial reports and annual audit reports as required.
- Develops budget recommendations and manages funds; approves purchases.
- Selects, trains, supervises, and evaluates assigned personnel; coordinates staff training; and oversees implementation of discipline and termination procedures of staff members per City policy when necessary.
- Receives, investigates, and resolves employee concerns related to work problems; interprets policies to subordinates.
- Assists other City staff in marketing the City and all of its activities to citizens and visitors via the City’s website and a variety of modes of communication including social media.Assists in maintaining a favorable public image for the City.
- Develops public relations and community outreach plans to support messaging, publicity, and community outreach needs for identified projects including City Emergency Operations activations, City-wide topic public information meetings, and City events.
- Oversees the City’s social media presence:develops appropriate policies and guidelines; creates official social media accounts; oversees the use and maintenance of accounts; and ensures all use is in accordance with approved policies and guidelines.
- Develops, implements, and maintains long-range strategic plans for development and use of the City’s website, intranet, social media, and other communications tools and systems; and supervises operation and maintenance of the City’s website, intranet, social media, and other communications tools and systems.
- Develops, implements, and maintains long-range strategic plans for the City’s video productions related to City services and issues.
- Executes public relations and community relations plans including developing and writing press releases, fact sheets, advertisements, web copy, etc.
- Serves as a member of the City’s Senior Management Team; provides information and recommendations regarding operations and assists in making decisions related to municipal government; develops and implements goals, objectives, policies, procedures, and priorities.
KNOWLEDGE REQUIRED BY THE POSITION
- Knowledge of the tourism industry.
- Knowledge of marketing, business theories, practices, and procedures.
- Knowledge of CVB operations.
- Knowledge of management concepts and principles.
- Knowledge of budget development and accounting principles.
- Knowledge of City procurement processes.
- Knowledge of human resources management principles.
- Knowledge of computers and job-related software programs, including Word, Excel, PowerPoint, Social Media, Twitter, You Tube, Facebook, etc.
- Skill in management and supervision.
- Skill in problem solving.
- Skill in interpersonal and public relations.
- Skill in report preparation and presentation.
- Skill in oral and written communication.
- Skill in managing multiple tasks competently, meeting deadlines, establishing priorities, and determining objectives and strategies to achieve them.
- Ability to be available and willing to work flexible schedule, including daily, weekends, and holidays as determined by management as necessary to meet the business needs and to participate/attend special events.
The City Manager assigns work in terms of division goals and objectives. The supervisor reviews work through conferences, reports, and observation of division activities.
Guidelines include City policies and procedures, human resources policies and procedures, and other local, state, and federal laws and regulations. These guidelines require judgment, selection, and interpretation in application. This position develops division guidelines.
COMPLEXITY/SCOPE OF WORK
- The work consists of varied administrative, marketing, planning, directing, management, and supervisory duties.The variety of the tasks to be managed and the changing needs of the community contribute to the complexity of the work.
- The purpose of this position is to direct the City’s Convention & Visitors Bureau.Successful performance in this position contributes to increased tourism to the City.
- Contacts are typically with co-workers, other City personnel, elected and appointed officials, business leaders, community leaders, contractors, vendors, and members of the general public.
- Contacts are typically to give or exchange information, negotiate matters, motivate persons, resolve problems, and provide services.
PHYSICAL DEMANDS/ WORK ENVIRONMENT
- The work is typically performed while sitting at a desk or table or while intermittently sitting, standing, or stooping. The employee occasionally lifts light and heavy objects.
- The work is typically performed in an office and outdoors, occasionally in cold or inclement weather.
SUPERVISORY AND MANAGEMENT RESPONSIBILITY
This position has direct supervision over Marketing Coordinator (1), Sports and Group Sales Coordinator (1), part-time Office/Visitor Center Manager (1), and part-time Visitor Center Information Specialist (1).
- Knowledge and level of competency commonly associated with the completion of a baccalaureate degree in a course of study related to the occupational field.
- Experience sufficient to thoroughly understand the diverse objectives and functions of the division in order to direct and coordinate work within the division, usually interpreted to require three to five years of related experience.
The qualifications listed above represent the credentials necessary to perform the essential functions of this position. To be successful in this position, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of this position.