The employee in this position is responsible for planning, organizing, coordinating and managing the branding and marketing and communications for the Recreation & Maintenance Department, SPLOST Program and assists with Employee Engagement Activities. The employee is responsible for managing the overall communications and public affairs strategy for the Department by producing positive, pro-active information to showcase the Department’s internal/external programs. Must be able to work flexible hours for events or meetings including nights and weekends. Also, on-call for filming requests.
Essential Functions: These are intended only as an illustration of the various types of work performed. The omission of specific duties does not exclude them from the positions.
Assists the Deputy Director by managing the planning, administering and monitoring the County’s Parks and Recreation marketing and communications program.
Works with Directors, Deputy Directors, Division Managers and staff on specific projects that also encompass public relations efforts including, but not limited to; crisis communication, public information, public relations, internal/external promotions and internal/external marketing.
Works with Director, Deputy Directors, Department Heads and SPLOST Communications Committee in managing the planning, administering and monitoring of the SPLOST marketing and communications program.
Assists the Deputy Director by working with the Camera Ready Liaison for the Economic Development Authority in developing a County Film policy, arranging tours of County properties and overseeing all facility usage by the television and film industry.
Assists the Deputy Director by assessing the needs of new strategies, recommends new services to the Deputy Director; ensures management of compliance with contract standards for federal and state programs.
Assists the Deputy Director by managing the Department’s social media.
Assists the Deputy Director by providing overall management and implementation of the Department’s communication efforts to generate press releases, publications, promotional items, website updates, and all other journalism, communications, advertising and all other marketing materials/activities/needs that will provide the public with a positive image of the Department’s efforts in conjunction with the District’s mission, vision and core values.
Assists the Deputy Director in developing, implementing and maintaining strategic plans for the division.
Assists the Deputy Director in preparing, monitoring and analyzing the division budget and prepares special reports as required; manages adherence to the monies allocated to the Division.
Secures divisional funding; identifies and implements effective and efficient cost and time-saving measures; researches alternative funding opportunities; prepares federal, state, and local grant applications and presents proposals.
Interprets the philosophy and objectives of Recreation and Maintenance services to the public and other County departments.
Makes presentations and promotes community awareness of programs and services.
The employee must monitor emerging demographic, social, cultural and recreational trends to identify opportunities for new or revised marketing for programs, services, and marketing research.
The employee must conduct ongoing research and analysis with other staff of customer base to improve service and participation levels.
The employee must seek, interpret and implement input from the public. Track quantitative and qualitative information from marketing efforts; develop proactive marketing strategies to meet the public’s needs and increase satisfaction levels by working cohesively and collaboratively with staff.
The employee must plan and develop market research objectives and conduct market research through surveys, focus groups, needs analyses, attitude surveys and other methods to determine attitudes and needs of the County’s community.
Attends training and professional development seminars and participates in professional organizations; keeps current on changes and additions to federal and state law and regulations related to recreation and recreation issues and educates staff on such changes.
Maintains various division records such as personnel records, inventory, etc.: conducts studies and prepares reports evaluating program effectiveness and/or assessing current services.
An employee in this classification may be expected to perform any related duties as required by proper authority.
Knowledge, Skills, and Abilities
Knowledge of the principles and practices of the management, operation, and planning involved in providing services to the public.
Knowledge of all federal, state and local regulatory requirements applicable to recreation.
Knowledge of the funding processes in a local government environment related to budgeting, cost accounting, management and final planning, and the ability to justify and interpret operating and capital budgets.
Knowledge of a wide variety of recreation activities.
Knowledge of grant writing and grant management techniques and practices.
Knowledge of the facilities and equipment required to operate a broad range of recreation programs.
Knowledge of the principles, practices, and procedures of supervision, organization, and administration.
Ability to plan, implement and coordinate technical and administrative programs.
Ability to organize and direct subordinates.
Ability to use good judgment and discretion in evaluating situations and making decisions in pressure type situations.
Ability to express ideas and communicate effectively, both orally and in writing.
Ability to establish and maintain effective working relationships with the general public, co-workers, and elected and appointed officials.
Ability to interpret and apply rules, regulations, policies, procedures, and ordinances to ensure compliance.
Ability to coordinate, manage and maintain multiple, complex projects as required.
Work is typically performed indoors and in an office environment.
- Bachelor’s degree in Journalism, Public Relations, Marketing, Marketing Research, Integrated Marketing Communications, or a related field.
- Five (5) years of progressively responsible marketing and communications experience including at least three (3) years of supervisory/managerial experiences.
- OR have a combination of education, training and work experience that is equivalent to #1 and #2 above that provides the requisite knowledge, skills, and abilities for this job.
- Must have proven expertise in editing and writing for publications, websites, and marketing materials.
- Must have a good understanding of multiple different types of software such as Word Press, Adobe InDesign, Adobe and Microsoft Office Suite (Word, Excel, PowerPoint, etc.).
- Ability to obtain a valid Georgia driver’s license within three (3) months of hire date.
- Experience in creating a comprehensive marketing plan preferred