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Digital Media Specialist

Hall County

Listing Summary


Plan, develop and coordinate digital resources for public information at the direction of the Communications and Strategic Engagement Manager. Develop and produce public relations campaigns with a focus on video, photography and social media. Oversee and manage information and visual aspects of County website and social media channels. Manage A/V support for Board of Commissioner meetings, special events and County functions. Provide support for Public Information Officer with preparing and editing written and verbal communications, planning special events and providing information to the public and the media on behalf of the County. 



Take and edit photographs and video for a variety of uses (PSAs, marketing, etc.). 

Write and produce long- and short-form video content for County use, including weekly news brief, monthly Win videos, quarterly internal videos, annual State of the County video and other training and informational videos as requested.

Write and produce weekly and monthly dashboards for Board of Commissioners and staff.

Manage electronic and digital media activities and advertising; prepare and disseminate electronic information; maintain the County’s social media calendar and accounts. 

Provide content, oversight and updates to information on the County website, including departments’ linked pages; create, edit or delete pages; coordinate regular review with departments of all pages, designs and features of the website to ensure they are accurate, consistent, interactive, easily navigable, visually appealing, and reflect the appropriate image of Hall County; work with appropriate vendor(s) to troubleshoot the website.

Maintain statistics about visitation on Hall County’s websites and social media sites.

Write and edit other forms of communication, including speech writing, press releases and media statements.

Provide A/V support for Board of Commissioner meetings, special events and County functions.

Attend Board of Commissioners’ meetings, work sessions and other events and activities required to maintain a thorough and up-to-date knowledge of government/commission issues and activities.

Respond to citizen and media requests for information and materials; resolve complaints, answer questions and route inquiries to appropriate departments.

Work with various departments to assist in preparation of online posting of news releases, departmental information and forms.

Perform other duties of a similar nature or level.

Regular and predictable attendance is required.

Perform other duties as required.



Education and Experience:

Bachelor's Degree from an accredited college or university with major course work in journalism, communications, information technology, public administration, or a related field; 

One year of responsible experience involving digital media and website development, marketing, communications, or a related field; 

Equivalent combination of education and experience sufficient to successfully perform the essential duties of the job such as those listed above.

Licenses and Certifications:

Valid Driver's License and a satisfactory Motor Vehicle Record (MVR).

Knowledge, Skills, and Abilities:

Knowledge of the principles, procedures and strategies of electronic and digital communications in a public sector environment; 

Knowledge of journalistic standards and principles and practices relating to professional writing and correspondence, including Associated Press style; 

Knowledge of computer software and applications related to website development and maintenance, and video creation; 

Knowledge of social media sites including Facebook, Instagram, Vimeo, YouTube, etc.;

Knowledge of marketing and research methods, principles and procedures; 

Knowledge of customer service principles.;

Skill in problem solving and decision making; 

Skill in research, analysis, and the preparation of recommendations to management; 

Skill in computer software including graphic design software, video editing software, website development, word processing, spreadsheet and database applications; 

Skill in communication, interpersonal skills as applied to interaction with coworkers, supervisor, the general public, etc. sufficient to exchange or convey information and to receive work direction.


ADA Minimum Qualifications:

Physical Ability: Essential functions of this position continuously require the ability to remain in a stationary position (sitting or standing); operate a computer and other office machinery, such as a calculator, copier, and printer. Incumbents must continuously be able to think analytically; handle stress and emotion, concentrate on tasks, remember names and other details; examine and observe details; make decisions, and adjust to change. Incumbents must also continuously direct others; meet deadlines; stay organized; use math/calculations and use a keyboard/type.

Essential Functions frequently require the ability to move about inside the office; and move/transport items up to 10lbs.


Essential functions occasionally require the ability to bend body downward and forward by bending spine and legs, and twisting at the waist, hips or knees; reach overhead; push or pull; and repetitively use hands/arms/legs. Incumbents in this position are occasionally required to be on-call and work irregular hours. 

Sensory Requirements:  Essential functions regularly require the ability to use effective verbal and written communication; and use of hand/eye coordination and fine manipulation to use equipment.

Environmental Factors: Essential functions of this position continuously require the ability to either work with others or work alone. 


This class specification should not be interpreted as all inclusive.  It is intended to identify the major responsibilities and requirements of this job. The incumbent may be requested to perform job-related responsibilities and tasks other than those stated in this specification.

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