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Main Street Manager

City of Villa Rica

Listing Summary

Job Summary:

As the Main Street Manager, you'll lead efforts to transform our Main Street district into a dynamic center of activity and commerce. You'll develop strategic plans, leverage marketing tactics, and engage with the community to attract visitors, support local businesses, and enhance the overall vitality of the area. This role offers a blend of creativity and strategy, empowering you to shape the future of our municipality's commercial heart.


  • Develop and execute plans to elevate Main Street's profile, focusing on economic growth, community involvement, and cultural enrichment.
  • Coordinate activity of the Main Street Advisory Board and the Villa Rica Downtown Development Authority, ensuring that communication is well established; assist with implementation of work plan items.
  • Create compelling marketing campaigns across various channels to amplify Main Street's appeal and attract diverse audiences.
  • Cultivate strong relationships with existing businesses and recruit new ventures to diversify Main Street's offerings.
  • Coordinate events and experiences that capture the imagination of Main Street visitors and residents, establishing the area as a vibrant destination.
  • Serve as Main Street's spokesperson, engaging with media outlets, community groups, and stakeholders to share success stories and garner support.
  • Oversee initiatives to enhance Main Street's visual appeal and preserve its unique character.
  • Forge partnerships with local stakeholders to leverage resources and maximize Main Street's impact.
  • Utilize data analytics to measure Main Street's performance and inform strategic adjustments.
  • Foster meaningful connections with residents, property owners, and stakeholders to ensure Main Street reflects community needs and values.
  • Manage all administrative aspects of the Main Street program, including purchasing, recordkeeping, budget development, preparing all reports required by the State Main Street Program and by the National Main Street Program.
  • Maintains and strengthens professional and technical knowledge by attending conferences, workshops and classes established by Georgia Main Street. Required 30 hours of training.

Minimum Qualifications

Bachelor's degree in marketing, business administration, or a related field.

Proven experience in community development, downtown revitalization, or similar roles.

Strong project management skills, with the ability to manage multiple priorities effectively.

Excellent interpersonal and communication skills, capable of building relationships across diverse groups.

Proficiency in digital marketing tools, data analysis, and budget management.

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