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Marketing Specialist

Kennesaw


Listing Summary

General Nature of Work

The purpose of this classification is to promote, implement and execute effective marketing strategies and campaigns for Smith Gilbert Gardens and the Southern Museum and analyze the effectiveness of each campaign.

JOB RESPONSIBILITIES

The following duties are normal for this position. The omission of specific statements of the duties does not exclude them from the classification if the work is similar, related, or a logical assignment for this classification. Other duties may be required and assigned.

  • Promotes and implement marketing initiatives for Smith-Gilbert Gardens and the Southern Museum; analyzes current marketing strategies, including e-commerce and website development; develops proactive responses to make necessary adjustment; reviews market analysis to determine audience needs.
  • Researches, compiles, and/or monitors administrative or statistical data pertaining to marketing operations and effectiveness, including marketing activities, response and ROI; identifies new market opportunities and audience preferences; summarizes data, performs routine data analysis, and prepares reports; conducts research of department files, database records, electronic data sources, Internet sites, hardcopy materials, or other sources as needed.
  • Coordinates all advertising campaigns, including television, radio, print ads, direct mail pieces, etc.; oversees all special marketing events and publicity functions; manages media placement and purchase.
  • Develops and implements marketing budget; monitors expenditures for adherence to established budgetary parameters.
  • Creates marketing and promotional materials, including radio, newspaper, brochures, fliers, and direct mail; designing and printing materials using computerized desktop publishing software; laying out pamphlets, brochures, fliers, newsletters, advertisements, and other publications; takes photographs and maintains photo database for use in marketing and promotional materials.
  • Assists with writing and submitting press releases
  • Manages the Smith-Gilbert Gardens and Southern Museum websites and social media pages; gathers, writes and submits information regarding programs, schedules, activities and events; works with staff to develop and maintain website’s content as pertains to marketing; monitors website activity and social media reach.
  • Gathers the materials necessary to understand project and audience needs in the area such as literature or previous marketing campaigns; analyzes these materials to determine the most effective communications technique in regards to long-term strategic marketing plans.
  • Promotes Smith-Gilbert Gardens and the Southern Museum; builds relationships and partnerships with local and regional sites, businesses, organizations, Metro-Atlanta attractions, Georgia Tourism Industry, as well as internal City departments; coordinates and develops proposals and plans itineraries for prospective industry representatives; attends trade shows and events; conducts site tours; prepares and provides information materials; maintains communication and works closely with a variety of local, regional or national agencies and clients.
  • Assists with responses to inquiries; answers questions and responds to requests; responds to media inquiries and questions; provides print and broadcast interviews as needed.
  • Attends meetings and makes presentations; provides information to civic organizations, businesses and potential sponsors; develops and prepares presentations; provides brochures and other collateral materials.
  • Assists with coordinating special events and activities; assists with designing and producing publicity materials and articles for events; monitors expenditures for fiscal compliance; coordinates set up and tear down for events, etc.
  • Communicate/submit marketing design ideas and make recommendations to Communication Manager.
  • Convey information with supervisor, city employees, the public, the media, outside agencies, and other individuals as needed to coordinate work activities, review status of work, exchange information, resolve problems, or give/receive advice/direction.

Additional Functions: Performs other related duties as required.

KNOWLEDGE, SKILLS and ABILITIES

Data Utilization:  Requires the ability to evaluate, audit, deduce, and/or assess data using established criteria. Includes exercising discretion in determining actual or probable consequences and in referencing such evaluation to identify and select alternatives.

Human Interaction:  Requires the ability to apply principles of persuasion and/or influence over others in coordinating activities of a project, program, or designated area of responsibility.

Equipment, Machinery, Tools, and Materials Utilization:  Requires the ability to operate, maneuver and/or control the actions of equipment, machinery, tools, and/or materials used in performing essential functions.

Verbal Aptitude:  Requires the ability to utilize a wide variety of reference, descriptive, advisory and/or design data and information.

Mathematical Aptitude:  Requires the ability to perform addition, subtraction, multiplication and division; ability to calculate decimals and percentages; may include ability to perform mathematical operations with fractions; may include ability to compute discount, interest, and ratios; may include ability to calculate surface areas, volumes, weights, and measures.

Functional Reasoning:  Requires the ability to apply principles of influence systems, such as motivation, incentive, and leadership, and to exercise independent judgment to apply facts and principles for developing approaches and techniques to resolve problems.

Situational Reasoning:  Requires the ability to exercise judgment, decisiveness and creativity in situations involving the evaluation of information against sensory, judgmental, or subjective criteria, as opposed to that which is clearly measurable or verifiable.

MINIMUM QUALIFICATIONS

Bachelor’s Degree in Marketing, Public Relations, Journalism, Communications or related field; supplemented by three year(s) of experience in marketing, advertising, public relations, graphic design, or related field; or any equivalent combination of education, training, and experience which provides the requisite knowledge, skills, and abilities for this job. Must possess and maintain a valid Georgia driver’s license.  

ADA Requirements: Individuals applying for the posted position must be able to perform the essential functions of the position with or without a reasonable accommodation.

Physical Requirements: Tasks require the ability to exert light physical effort in sedentary to light work, but which may involve some lifting, carrying, pushing and/or pulling of objects and materials of light weight (5-10 pounds). Tasks may involve extended periods of time at a keyboard or work station.

Sensory Requirements: Some tasks require the ability to perceive and discriminate colors or shades of colors and visual cues or signals.  Some tasks require the ability to communicate orally.

Listing ends on:

1/28/2022