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Multimedia Coordinator – Parks and Recreation City of Tucker - Full Time Position
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JOB SUMMARY Under the management of the Parks and Recreation Director, the Multimedia Coordinator is responsible for the design and delivery of digital content for the Parks and Recreation department of the City of Tucker. This position will fulfill project requests including, but not limited to, social media management, website management, graphic design, video production, marketing materials design, presentations, photography, branding design and general AV support.
MAJOR DUTIES The following duties are normal for this position. The omission of a specific statement from the duties does not exclude them from the classification if the work is similar, related, or a logical assignment for this classification. Other duties may be required and assigned.
MULTIMEDIA DESIGN • Create content through mediums including graphic design, digital illustration, photography, and video to communicate the Parks and Recreation department message to the public. • Coordinate with the City’s communication department to develop information for the web and print sources to promote programs, services, and events to ensure city’s brand is consistent. • Utilize Adobe Creative Suite and/or other design, illustration, and video editing software to innovate and create marketing/advertising content to support the brand. • Assist in the creation and management of various digital media projects including, but not limited to: o Informative videos that explain complex ideas in a relatable way; promotional videos for Parks and Recreation events or attractions. o Composition of voiceover scripts and other audio production projects as needs arise. • Assess, design, develop, and assist in the management of all related multimedia projects on an as-needed basis from start to completion. • Other related tasks and projects as assigned.
SOCIAL MEDIA MANAGEMENT • Develop strategy for Facebook, YouTube, Instagram and other social media outlets used to promote the Parks and Recreation department. • Create posts, status updates, news articles, and multimedia content. • Develop sponsored ad campaigns. • Develop and maintain an internal social media calendar. • Research and adapt existing online strategies to up-and-coming trends.
ONLINE PRESENCE • Assist with maintenance and development of the Parks and Recreation pages of the City website. • Produce well-composed written content for the website and other mediums with high attention to detail. • Research online presence and SEO/organic ranking on Google and other major search engines to identify changes in ranking and develop strategies to maintain a strong organic rank. • Review other on-line websites (i.e., Yelp, TripAdvisor) to stay informed of on-line presence as needed.
DESIRED SKILLS AND QUALIFICATIONS • Knowledge of digital and multimedia design principles and practices. • Knowledge of graphic design elements and layout/production techniques. • Knowledge of and demonstrated proficiency in computer applications, such as MS Office applications, desktop publishing, graphics design, and presentations. • Knowledge of principles and practices of developing and producing television programs and video projects. • Ability to write, develop, prepare, and edit effective communication and promotional materials. • Ability to operate presentation equipment. • Ability to establish and maintain effective working relationships with department officials, employees, and the public. • Ability to exercise good judgment in the release of information. • Ability to work independently and follow through on assignments with minimal direction. • Ability to communicate ideas clearly and effectively both verbally and in writing. • Ability to deal courteously and diplomatically with employees and the public. Professionalism is a must. • Ability to manage several projects and priorities simultaneously with high degree of accuracy, diplomacy, and proficiency. Exceptional attention-to-detail is a must.
PREFERRED QUALIFICATIONS • Must be eighteen (18) years of age or older. • Certified Parks and Recreation Professional (CPRP) desired. • Must be able to work various shifts which include working on weekends and holidays. • Ability to pass a pre-employment background investigation, to include but not limited to, a physical examination with drug screening and an oral interview. • Must possess a valid Georgia’s Regular Non-Commercial Driver’s license and a satisfactory motor vehicle record. • Obtain First Aid and CPR Certification within ninety (90) days of employment. • Associates or bachelor’s degree preferred with a focus in Graphic Design, Website Design, and/or Multimedia Design. • Work experience in social media management, digital design, marketing, advertising and/or public relations required or college degree equivalent in relative field(s) of study. • Graphic design and video editing experience using Adobe Creative Suite (Premiere Pro, Photoshop, Illustrator, Acrobat, and InDesign). • Experience in hospitality, customer service, sales or service industry is preferred. • Any equivalent combination of education and experience which provides the minimum level of qualifications stated above.
PHYSICAL DEMANDS AND WORK ENVIRONMENT • The work is typically performed inside the Recreation Center in an office or outdoors in our parks, occasionally in hot, cold or inclement weather. • The employee occasionally will lift heavy objects.p >